## What is Autocharge?

Autocharge allows EV drivers to start a charging session simply by plugging in - no app action, no QR code, no RFID card required. The vehicle is automatically recognized. Payment is processed automatically via the pre-registered method in the DRIVECO app.

## How it works

1. Driver plugs in at any Autocharge-enabled DRIVECO station
2. Station recognizes the vehicle automatically (no manual action required)
3. Charging starts within 10 seconds
4. Session billed automatically at end of charge
5. Receipt sent by email

## Availability

- Rollout starting June 2026 on 500+ fast-charging stations (50 kW and above)
- Progressive deployment across full network throughout H2 2026
- Compatible with EV models supporting ISO 15118 standard (Plug & Charge)
- Available to all DRIVECO app users with a saved payment method

## What stays the same

- 98% network availability
- 100% renewable energy
- 24/7 monitoring and driver support
- All existing payment methods remain available (RFID, QR, app) - Autocharge is an additional option

## Approved key messages

- "Plug in. Done." - simplest EV charging experience
- Autocharge removes the last friction point in the EV charging journey
- DRIVECO is the first operator in France to deploy Autocharge at scale on fast-charging sites
- No app action required after initial registration
- Designed for frequent users

## What Autocharge means for retail partners

- Faster turnaround per session -> more sessions per day
- Better driver experience at the partner's site
- More sessions = higher revenue share for the partner
- No changes required on partner side

## Claims to avoid (do not use in any content)

- Do not claim works at 100% of stations (rollout is progressive)
- Do not claim works with all EV models (ISO 15118 only)
- Do not use competitor comparisons without Marketing Director approval

## Autocharge Launch - Publication plan

Date       | Channel                  | Format             | Audience               | Owner   | Status
-----------|--------------------------|--------------------|-----------------------|---------|----------
June 2     | LinkedIn (company page)  | Announcement post  | General / B2B          | Clara M.| To draft
June 2     | Internal Slack           | Short announcement | Employees              | RH      | To draft
June 3     | DRIVECO app push         | 1-line push        | Drivers (app users)    | Product | Scheduled
June 4     | EMayl newsletter         | Driver-facing FAQ  | Drivers                | Clara M.| To draft
June 5     | Partner email            | Partner update     | Retail + property partners | Sophie L. | To draft
June 10    | YouTube / LinkedIn video | 60-sec explainer   | Drivers + general public | Clara M. | Script needed

## Content rules for this launch

- All content must be reviewed by Marketing Director before publishing
- No competitor comparisons
- No claims beyond what is in the approved announcement page
- Legal review required for any claim about "first in France"
- All visuals must use DRIVECO brand guidelines (navy, teal, gold, white)

## Audiences

- Drivers: existing DRIVECO app users, focus on ease and speed
- Retail partners: focus on revenue share impact and driver experience at their sites
- Employees: internal pride, what it means for DRIVECO's competitive position
- General public / B2B: LinkedIn, focus on innovation and scale